*Crafting, Carving & Molding Strategic Marketing Plans... 


*1yr. 2yr. 3yr. Plans against Leadership Objective and Business Plan...

*Revamping your Existing Plan against the "New Norm..."

*Marketing Team Field Trainings... 

*Grass Roots to Launch...

*Data Driven Market Analysis and your presence in the Market Place...


Many Behavior Healthcare organizations will need to do things differently and build new muscles over the next 6-18 months to develop a recovery plan to get out of the revenue hole.

They will need to become more customer centric in selling, more productive, more disciplined, more analytic and more cost effective.


Based on discussions with companies beginning the journey back to pre-COVID revenue levels, we developed a revenue-recovery framework focused on four sequential steps. 

IT Consulting

What We Do



BlueRidge Balance understands the behavioral health and treatment industry and takes an organized, research oriented approach to developing and implementing a marketing strategy. We are able to provide the following services to help increase and stabilize census:

  • Develop a detailed strategic marketing plan.

  • Enhance and/or evaluate a current marketing strategy.

  • Social media marketing.

  • Collateral materials.

  • Internet newsletters.

  • Maximization of public relations opportunities.

  • Mailings.

  • Email blasts.

  • Professional site visits and develop professional weekends.

  • Recommendations for enhancement of marketing efforts to include a detailed plan of implementation and time lines.

  • Recruiting and training of marketing and outreach staff.


Strategic Marketing Plans

What to include in your strategic marketing plan

  1. Section 1: Executive Summary.

  2. Section 2: Market Potential & Target Customer.

  3. Section 3: Compelling Value Proposition.

  4. Section 4: Market & Price Positioning.

  5. Section 5: Distribution (Place)

  6. Section 6: Promotion.

  7. Section 7: People.

  8. Section 8: Processes (Customer Journey)


Our team knows just what it takes to build and maintain a performance-based marketing strategy that drives high-quality leads.

The strategic marketing plan identifies the marketing objectives and explains how marketing activities will help the organization achieve its broader goals and objectives. The marketing plan also focuses on the company's resources on reaching target customers and driving them to act.



In a nutshell, branding is who you are—and marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. In order to determine who your brand is, you need to ask yourself several questions. Questions that go beyond industry generalizations, and services or products offered and also questions to determine who you are as a company, and more importantly, who you are as a brand. The questions below are an excellent place to begin:

  • What are your core principles and values?

  • What is your mission statement?

  • What inspired you to build your business?

  • Why do you want to offer your products or services to your target audience?

  • What makes you unique?

  • What is your internal company culture?

  • What is your professional sense of style?

  • What are your communication characteristics?

  • What do you want to come to mind when someone hears your business name?

  • How do you want people to feel when they think of your business?

  • How do you want customers to describe you as a company?


Positioning Your Presence


 Brand positioning is the process of positioning your brand in the mind of your customers. Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement.

There are four essential elements of a best-in-class positioning statement:

  1. Target Customer: What is a concise summary of the attitudinal and demographic description of the target group of customers your brand is attempting to appeal to and attract?

  2. Market Definition: What category is your brand competing in and in what context does your brand have relevance to your customers?

  3. Brand Promise: What is the most compelling (emotional/rational) benefit to your target customers that your brand can own relative to your competition?

  4. Reason to Believe: What is the most compelling evidence that your brand delivers on its brand promise?